Stonewall Kitchen: Ingredients for Success
Sound strategies are fueling Stonewall Kitchen’s rapid growth.
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• Average order value. Walsh added more hard goods to complement Stonewall’s specialty foods, figuring it would increase average order value, though she knew customers at first wouldn’t expect to see such products in the lineup. “They weren’t looking for hard goods from us; they were looking for food,” she explains.
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Gabrielle Mosquera
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Catalog Success
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