Sound strategies are fueling Stonewall Kitchen’s rapid growth.

By Gabrielle Mosquera and Catalog Success

Indeed, if Stonewall Kitchen can maintain its current levels of concentration and channel integration, this catalog will continue to soar.

About Stonewall Kitchen
Headquarters: York, ME
Product offerings: Specialty foods, kitchen and cooking accessories
Owners/founders: Jonathan King and Jim Stott
Founded: 1991
Catalog first mailed in: 1999
Circulation: 2.5 million in 2002
Housefile growth: 1,275 percent in four years
Annual revenue: Catalog sales represent 16 percent of the company’s total annual revenue; wholesale division is 50 percent; retail is 26 percent; and Internet is 8 percent.
Number of SKUs: 420
Price point range: $4.95 to more than $1,000
Printer: Dingley Press, Lisbon, ME
Primary call center: Call Tech, Columbus, OH