Sound strategies are fueling Stonewall Kitchen’s rapid growth.

By Gabrielle Mosquera and Catalog Success

To combat this, she and the company’s COO are composing a five-year plan that will estimate how many order-entry representatives will be needed for each season, how much warehouse space should be allocated for them, and how many total jobs are necessary to drive the catalog division.

Overall, Walsh intends to keep a close eye on not just one, but all aspects of the business that affect profitability — merchandise, circulation, design, promotion strategies and more.