Sound strategies are fueling Stonewall Kitchen’s rapid growth.

By Gabrielle Mosquera and Catalog Success

The Push Toward Profitability

Walsh’s strategies for 2003 focus on increasing the average order value to $80 by the end of the year, mainly through increasing the catalog’s average price point, currently $58. Adding more higher-priced items is the first step in her plan, and one Walsh is confident in making, because, as she says, the Stonewall Kitchen customer profile warrants it (see box below, “At a Glance: Stonewall Kitchen Catalog Buyers”).