Stonewall Kitchen: Ingredients for Success
Sound strategies are fueling Stonewall Kitchen’s rapid growth.
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For example, about 40 percent of the company’s Web orders have no “refer” or source code, so there’s no way to tell whether a customer came from a search engine, a partner’s Web site or the print catalog.
Using information from the data warehouse, the e-commerce staff will have the opportunity to look at a “no-refer” customer’s order, check if the name is on a recent catalog drop list and analyze the data from there.
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