Sound strategies are fueling Stonewall Kitchen’s rapid growth.

By Gabrielle Mosquera and Catalog Success

The system’s e-mail list-segmentation module adds another dimension to the process, allowing Marquis and Walsh to coordinate e-mail and catalog marketing offers, as well as track the data that follow them.

Marquis intends for the Web site to further bolster the catalog’s revenues in the future by using information from a company-wide data warehouse that integrates Stonewall’s sales and marketing data with its operations.