Stonewall Kitchen: Ingredients for Success
Sound strategies are fueling Stonewall Kitchen’s rapid growth.
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“The only difference between the Web customer and the catalog customer is the middle man who is the call center rep,” reasons Marquis.
The system also allows for several crossover benefits within the company. For example, Marquis can test images on the Web and send Walsh the ones that online customers respond to most, so she can substitute them in the print book.
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Gabrielle Mosquera
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Catalog Success
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