Sound strategies are fueling Stonewall Kitchen’s rapid growth.

By Gabrielle Mosquera and Catalog Success

Stonewall’s Web site has been operating since 2000, but until 2002 it could take only customer orders and catalog requests. And none of this data was integrated with the company’s back-end systems. Item and inventory data were maintained internally and then manually replicated online, making for a time-consuming and inefficient workflow.