Stonewall Kitchen: Ingredients for Success

The print catalog isn’t the only channel that’s come a long way since inception. Stonewall Kitchen’s Web site (www.stonewallkitchen.com) generates more than $1 million in gross revenue per year, and Walsh says the channel is a profitable one.

Though it supplies only 8 percent of the company’s overall annual revenue, Walsh estimates that the Web provides 35 percent of all catalog orders, making collaboration between the two channels vital. But, she admits, a seamless integration wasn’t always in the cards.