Stonewall Kitchen: Ingredients for Success
Sound strategies are fueling Stonewall Kitchen’s rapid growth.
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Since Stonewall Kitchen dropped its first consumer catalog in 1999, the Maine-based specialty foods and kitchen accessories merchant has increased its average order value by 210 percent and its housefile by — brace yourself — 1,275 percent.
Meanwhile, clients of its wholesale channel — which provides 50 percent of the company’s overall revenue — include veritable giants of the retail world such as Crate and Barrel, Marshall Field’s and L.L. Bean.
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Gabrielle Mosquera
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Catalog Success
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