Sound Circulation Tactics for B-to-B Catalogers

Cost is another advantage of mailing by functional title. You can rent company names and addresses by SIC (standard industrial classification) code with a functional title slugged in for $50 to $55 per thousand. If you want a person's name, expect to pay $90 or more per thousand.

That said, there are exceptions to functional title mailings: If you're mailing to subscriber lists (e.g., magazine, newsletter lists), it's safe to mail by name. You wouldn't want to title slug these lists, for example. The same holds true for direct response b-to-b lists.