Sonlight Curriculum Makes the Grade

I would encourage Sonlight Curriculum to shorten the messages, however, to gain even more impact and readability. For example, I went through Holzmann’s letter, which included two powerful customer testimonials, and highlighted many phrases that would make great bulleted copy if pulled out. Consider, “I have been Sonlighting my children for the last nine years” (always great to have your brand become a verb!) or “The impact of Sonlight on my children’s lives is helping to make them into people of purpose and passion. Look out world!” And, I would encourage Sonlight Curriculum to practice this throughout the entire book. Today’s customers are pressed for time and truly appreciate edited
comments, even on topics that are of high interest to them.