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Rea Syverson
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Front Cover
The cover looks and feels more like a magazine than like a catalog. Few catalog covers boast headlines referring people to articles on why not to purchase their products. This one does, and not necessarily for the purpose of pulling off a clever promotional gimmick. Sonlight wants its customers to make educated decisions about which resources to invest in. The catalog dedicates eight pages and 27 detailed reasons why customers shouldn’t use its products, and another 12 pages to articles about why they should.
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- Companies:
- IER Partners
Rea Syverson
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