By
Rea Syverson
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Inside Back Cover Spread
The inside back cover spread (pgs. 162 and 163) features a powerful, personal two-page letter from co-owner John Holzmann entitled “A Burst of Sonlight” — also chock-full of important information to both existing and potential customers. I counted 18 unique messages referring to both product and service aspects of the brand. I would recommend editing, and in this case, adding some graphics to create visual interest.
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Rea Syverson
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