Some Rebranding Ideas of a Different Sort

This month, however, I did find a common bond in our daily regimen and thought I’d share a recent rebranding experience we had. As always, I hope you’ll gain some ideas you can apply to your own business.

Late last year, we decided our weekly tips e-newsletter, Idea Factory, needed to be redesigned, renamed and rebranded. This was partly because we needed a catchier title, partly because our parent company, North American Publishing Co., scheduled a redesign of all its e-newsletters and partly because we weren’t terribly crazy about this newsletter being referred to as a “factory.” And naturally, our powers-that-be must constantly seek ways to attract more advertising to grow the franchise.