Some Rebranding Ideas of a Different Sort

Ordinarily, I try not to get terribly personal in this space. What we do here — put out a B-to-B magazine, a weekly e-newsletter and an informational Web site, rather than a catalog, sales-oriented e-mail or e-commerce Web site — isn’t a whole lot like what you do. We do share a common bond, of course: the catalog/multichannel business is our daily focus.