Some Not-So-Obvious Ways to Get Through the Tough Holiday Season Ahead

Although some of the answers I got were a little more applicable to 2008, many can be implemented right now. As one board member points out, much of the catalog market has “shifted to value and luxury. We can’t compete with value unless we discount heavily and offer free shipping. That works for goods we no longer want in our warehouses. Luxury is game on. And ironically, that is where most of the innovative products are. Those of us heading into holiday know this; others will learn the hard way.”