Some Not-So-Obvious Ways to Get Through the Tough Holiday Season Ahead

1. Send a “Breaking News!” e-bulletin to customers whose e-mail addresses you’ve mailed before alerting them of the novelty, the luxury of shopping direct and its ability to save them money … gas money! Offer some holiday season gift-giving ideas as part of your “news.”

2. Send a “we haven’t heard from you this holiday season” e-mail to your best customers and be sure it’s signed by your CEO or owner. Don’t let a holiday season go by without getting their business. Encourage a response. To engage them, try giving them an easy-response, multiple-choice mechanism to e-mail you back and tell you why they haven’t bought from you this holiday: