Some Not-So-Obvious Ways to Get Through the Tough Holiday Season Ahead

So for this edition of The Corner View, I contacted members of the Catalog Success editorial board to see what kinds of advice they could offer other catalogers who are trying to keep this holiday season from becoming a disaster. Specifically, I asked the following:

Aside from the obvious — heavy discounting and free-shipping offers — how can catalogers make the most of what could be a tough season ahead?