Some Not-So-Obvious Ways to Get Through the Tough Holiday Season Ahead

Creative

1. Increase product density a bit. Even an average of one-half extra product per spread in a 60-page catalog will put 15 more buying opportunities in front of your buyers and prospects.

Parcel Shipping

1. Work with an inbound freight consolidator. It may not be too late this year to do so, and you can save 10 percent to 25 percent on your freight bills this way.