Some Not-So-Obvious Ways to Get Through the Tough Holiday Season Ahead

Postage, Printing & Paper

1. Do more co-mailing. If you’re mailing at the pound rate, consider trim size and paper changes to reduce catalog weight. Mailing a slim-jim size saves postage currently, but watch out because the USPS is testing and may change the rules for slim jims soon.

2. Competitive bids: Don’t become complacent. Obtain competitive print bids at least once a year. Value-added considerations only go so far, and price is important.