Some Not-So-Obvious Ways to Get Through the Tough Holiday Season Ahead

3. Build customer loyalty. Extend recent customer offers in your outgoing packages and via e-mail to encourage re-buys.

4. Cut mailer penetration into big accounts. Instead of sending 12 mailers, consider sending 10 into one site. Then for the next mailing, cut two different names.

5. Add another e-mail in your plan and re-blast an existing e-mail to those who didn’t clickthrough previously. It’s quick to execute and it saves on creative costs.