Soma Intimates Extends its Reach With Video Makeovers

In Soma Intimates' case, the bra makeover videos are an instructional tool for visitors trying to find the appropriate article of clothing. When implementing video makeovers on your brand's site, it's important to address your demographic and not lose sight of your key audience in the process.

In summary, Soma Intimates' bra makeover videos are a multipurpose marketing tool that helps women find the best fitting, most comfortable product while enabling the brand to engage consumers via another online touchpoint (in addition to its website, third-party syndicated sites, video forums and social networking sites). As an added bonus, Soma Intimates also benefits from happy customers sharing the video with friends, which has lead to a virally driven uplift in sales.