Soma Intimates Extends its Reach With Video Makeovers

Between 70 percent and 85 percent of women wear the wrong bra size. Aware of this staggering statistic, Soma Intimates created a clever way of integrating real-life stories into its social marketing strategy. Soma Intimates' bra makeover Unfit for Love features newlywed Barbara receiving a bra fitting consultation by Soma style expert Jessica Wells. Barbara tells of her search for the perfect fitting bra. Jessica gives detailed instruction on the proper fit for Barbara's body type and assures her that with right type of Soma Intimate bra, any article of clothing can fit perfectly. The video has garnered 52,239 hits on Soma Intimates' YouTube channel since November.