Soma Intimates Extends its Reach With Video Makeovers

Fashion video makeovers are effective because of the personal connection they create with online shoppers. A video makeover done correctly will lead to longer session times (i.e., the amount of time a visitor spends on a retailer's site) and, ultimately, increased conversions. As social media rapidly becomes an essential tool for retailers, consumers have the ability to view, comment and share these videos as well.