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Ready for the Future?
Mobile/social outlets present an overarching opportunity for cross-platform integration that will lead to a seamless consumer experience where shopping is ubiquitous. Consumers won't even consciously realize they're being sold an item because their indirect actions of liking, sharing and buying are all meshed into a natural, uninterrupted social activity. So long as retailers incorporate social media into m-commerce and use it to their advantage, the future of retail is on track to a full omnichannel takeover.
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