Social Mobile Commerce: The Ultimate Seamless Shopping Experience

3. Deliver a seamless shopping experience from start to finish. Whatever platform is chosen, the most important part of participating in mobile commerce is to ensure that the customer has an unbroken experience. Preparation is crucial, especially in such a viral medium for sales. Retailers need to equip their fulfillment system to deliver a smooth process, from initial engagement to transaction to finally getting the product into a customer's hands.