Social Mobile Commerce: The Ultimate Seamless Shopping Experience

2. Use the right social context for your brand. Retailers must be strategic in social media utilization. A brand's user base, product category, offer and context are all factors to take into consideration. Not all social media sites are made the same. For instance, Nordstrom heavily engages customers on Instagram because it's in the business to sell style, which jives well with the visual appeal that the platform captures and evokes.