Social Mobile Commerce: The Ultimate Seamless Shopping Experience

What Can and Should Retailers Do?
Here are three tips on how retailers can better capitalize on the social mobile commerce trend:

1. Embrace the ever-emerging integration of social media. The incorporation of social media into e-commerce is a major reason why and how omnichannel marketing is evolving. Overlooking it could result in a missed opportunity to reach millions of consumers who are already actively using it.