Social Mobile Commerce: The Ultimate Seamless Shopping Experience

Instagram is leading the growth in m-commerce. Recently, the social network launched an option for users to shop through its "Like2Buy" platform. First, the retailer provides a link within its profile, and once that link is clicked, the user is redirected to a separate microsite that features images of items for sale. The microsite maintains Instagram's visual-oriented theme and interface while guiding a seamless process where users can shop by tapping/liking pictures to eventually purchase a product.