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Today, mobile social platforms house the food, clothes, looks and lifestyles people want to live and breathe. This works to the benefit of retailers because it makes for an environment conducive to a seamless experience of consumption. In essence, consumers are ready to shop when they're active on mobile social media platforms. Retailers that will sustain successful businesses are the ones that understand this omnipresent mind-set, and pioneer the routes to connect the intersection of social media and mobile commerce.
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