Picture Perfect
Why having a Pinterest strategy is critical to online retailing success
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Will This Last Forever?
There have been recent reports of a slowdown in what has been seen as the unstoppable Pinterest train. There are a few reasons besides general disinterest that could explain this decline, including a redesign that put off users or a glitch in the social network's iPhone app. More importantly, these reports of a decline to 8.3 million active users from 11.1 million users is based on people logging into Pinterest through Facebook; traffic on Pinterest itself hasn't declined. This begs the question: Is Facebook fatigue the real culprit here? You could draw the conclusion that Pinterest is hopping off its Facebook crutches and beginning to stand on its own.
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Meghan Widman
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