Picture Perfect

3. Track and analyze. Once your brand has a solid Pinterest strategy in place, the next step is to track performance. By using tools like Google Analytics you can see how many visitors are coming to your site from Pinterest. From an e-commerce perspective, you can then dig a little deeper and analyze things like conversion rate, transactions and revenue. You'll be able to spot the top-performing areas, whether it be a specific board theme or the most popular products, enabling you to shift your Pinterest strategy in an even more successful direction.