Picture Perfect

2. Reward user engagement. To have a greater reach, you want to offer incentives to the users who are your advocates. A smart way to do this is with promotions. A great example was the Sephora Color Wash Sweepstakes that took place in April. The simple and fun contest asked users to turn their favorite color into a beauty inspiration, with 10 winners rewarded with $250 gift cards to the cosmetics retailer. One entrants' "Shades of Pink" board had everything from Victoria's Secret Pink collection to Bubble Yum to celebrity shots to pink shades of Sephora products. The retailer's contest saw high engagement because it was an easy execution on the user side with a reward hefty enough to warrant participation.