Picture Perfect

Etsy is about creating things, whether it be framed typography or jewelry, and it reflects this part of the brand via DIY boards that teach users how to create these types of products. Etsy also offers ideas on how to best use its products. This strategy not only shows consumers what the brand has to offer, but it also guides them on how to best incorporate the products into their lifestyle. This richer engagement only deepens the consumer-to-retailer bond, giving them more reasons to buy.