Picture Perfect

1. Keep it authentic. Retailers concentrating on acquiring more users aren't necessarily focusing on the right area. When creating boards for your retail brand, it's important to note that Pinterest is less about the direct "in your face" branding and more about the lifestyle it supports and encourages — i.e., telling a story with images. Photos of your products can be mixed with lifestyle images, art and anything else that helps build the narrative around them. Etsy is a good example of a company driving online sales via its brand story.