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Online retailers need to keep up with the demand and engage consumers on Pinterest. There are a handful of top brands executing smart marketing and reward-based campaigns on the site, and they're reaping the rewards because of it. Since it's really people who are driving Pinterest, it could be possible that users did all they can do and are now slowing down because the other side hasn't caught up yet. In other words, there aren't enough brands strategically engaging with their Pinterest users.