Picture Perfect

While brands on Pinterest reward users for participating via the act of sharing and creating, sites like Shopcade reward users by paying them to share. Shopcade's business model has been performing very well so far, but looking into the near future there could be a danger of promoting social spamming, which, in turn, could dilute the entire experience. Only time will tell whether Shopcade can successfully figure out the balance of sharing for cash incentives while still feeling like an organic experience.