Picture Perfect
Why having a Pinterest strategy is critical to online retailing success
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New Players to Keep an Eye On
There have been a few new "Pinterest for e-commerce" startups in recent months that are garnering some major attention. Sites like Shopcade and The Fancy operate almost exactly like Pinterest, except everything is for sale. They both have affiliate programs that reward users for sharing with friends. Growth and sales have been impressive in a short amount of time for these newcomers, but there's one major difference between them and Pinterest — cash incentives for users.
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Meghan Widman
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