Cover Story: Growing Up With Under Armour

For a company that develops, markets and distributes branded performance apparel, footwear and accessories, those places are plentiful. Regardless of the selling channel, consumers consistently respond. Under Armour routinely posts profitable quarters, including this year's second fiscal quarter when net revenues and income increased 5.1 percent and 4.7 percent, respectively. Based on current projections, Under Armour anticipates net revenues of approximately $810 million for fiscal 2009.