Cover Story: Growing Up With Under Armour

That exposure continues today in the collegiate ranks, where Under Armour is the official apparel sponsor for several larger schools' football programs, including Auburn University, Texas Tech University and the University of South Carolina, as well as Plank's alma mater, the University of Maryland, of course. What's more, Under Armour is the official apparel supplier to the Atlantic Coast and Southeastern Conferences, and other apparel deals have been signed with the Toronto Maple Leafs of the NHL and the German soccer league club Hannover 96.