Cover Story: Growing Up With Under Armour

National Exposure
Helping propel the Under Armour brand into a household name over the years has been the exposure it gains each fall from pro football players routinely wearing its merchandise, particularly under their uniforms in cold-weather games. It's become synonymous with hot and cold weather apparel choices for many professional sporting leagues, most notably the NFL. In addition, Under Armour was named an official footwear supplier to the NFL 
in 2006.