Cover Story: Growing Up With Under Armour
Sports outfitter's pull marketing techniques win teen athletes'
loyalty - and sales
Today's teens have been inundated from their earliest recollections with advertising, be it on TV, online, in their favorite video games and movies, and the list goes on. To effectively sell to this generation of consumers, Under Armour studies what makes it tick. What are teens thinking about? How do they behave? What motivates them to purchase?
Related Content
Comments
