Social to Have Greater Influence on Holiday Purchases, Survey Finds

A survey released today by MarketLive, a commerce technology platform provider, identifies key buying trends for the upcoming holiday shopping season as well as tactics retailers can employ to better engage consumers during this busy season. Here are some of the key findings from the report, which surveyed a random sample of 1,000 U.S. consumers who had shopped online at least four times within the past year, own a smartphone, and typically spend $250 or more online annually: