Social Customer Acquisition Plan Yields Strong Results for Vintage Marquee Lights

By Melissa Campanelli

"Through Facebook referrals, this program acted as a customer acquisition tool for VML," said Jerrad Green, owner of VML.

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People:
Jerrad Green
Melissa Campanelli

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Myrtle Beach

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: Social Customer Acquisition Plan Yields Strong Results for Vintage Marquee Lights