Customer Acquisition: Social Customer Acquisition Plan Yields Strong Results for Vintage Marquee Lights

Thousands of users connected with VML during the campaign. These users then created Facebook posts endorsing VML products as well as its brand. VML saw high clickthrough rates from these social posts, which drove word-of-mouth promotion for the brand. In fact, one shopper's post generated 83 referral clicks to VML's website. Fans’ social posts generated quality referral traffic that converted well on VML's website.