Customer Acquisition: Social Customer Acquisition Plan Yields Strong Results for Vintage Marquee Lights

The program used two apps, Get-a-Fan and Social Connect, from app platform provider ShopSocially. The Get-A-Fan app enabled VML to convert website visitors into Facebook fans. Users were offered a 20 percent off coupon when they became Facebook fans of VML. According to VML, 22.7 percent of users who were shown this app during the campaign — which ran from March to May — converted into Facebook fans.