So You Want to Start a Catalog

I asked him: “Do you currently mail any catalog or brochure?”

“No, nothing,” he said, which was not surprising since that’s why we were meeting.

“Do you have a consumer customer list built yet?”

“No list yet. We definitely need to build one,” he said.

This was a bit disappointing to me, since we’d need to gather names right away, probably change the company’s packaging to solicit catalog requests to build the list lever.