So You Want to Start a Catalog

We looked at their marketing concept, product line, operations plan, cost and sales projections. Each item was OK, but nothing that took my breath away and made me gasp, “By golly, this is going to work.”

If the stars and their catalog were going to align, it was going to take a lot of work and money, and it would come with no guarantees. In the old days of cataloging it was possible to start a title on your kitchen table. What about today? What about for Mary and Joe? Impossible? No. But darned hard? Yes.