So You Want to Start a Catalog

I know of many small companies that started with levers and now have thriving catalogs.

“Oh, and I Speak Fluent Mandarin Chinese”

Greg, an entrepreneur with jack rabbit-like energy and turtle-like perseverance, had built a successful small business selling large equipment to a niche market.

“I’ve got a list of happy customers but nothing extra to sell them,” Greg said. “I have an idea for a catalog of add-ons, upgrades and tangential products that could give them a reason to keep buying from me for several years.”